We work with founders and creative teams to build brands that feel alive - clear identities, compelling narratives, and immersive moments that bring community, culture, and product together.

Brand Strategy
Brand Identity
Brand Experiences
A global brand strategy and experience studio partnering with purpose-driven organizations across web3, culture, and lifestyle.
FEATURED PROJECTS

Edge City Multidisciplinary Residency
Designed, produced, and creative-directed the first Human Tech Residency at Edge City Patagonia - a 10-day cultural–tech experiment bringing together scientists, researchers, artists, and technologists from around the world to explore human-aligned technology through the lens of d/acc. Sponsored by and curated for human.tech and Universal Profiles.

The Evening Society
Produced the inaugural “Evening Society” in Paris - a refined salon blending culture, technology, and community. Centered on the Covenant of Humanistic Technologies, a living framework for building tech that protects human dignity and autonomy, the evening invited guests to explore ideas, challenge assumptions, and imagine new futures together.

human.tech X FUNDING THE COMMONS BERLIN
Full-service creative and strategic execution including brand strategy, partnership management, art curation and live activations, content creation, social media strategy, and merchandise design with international logistics.

HUMAN LAYER BY PANAVISCOPE
Brand strategy centered on art-driven storytelling and community building, artist sourcing and project pitch, relationship management, and campaign launch.

TIME100 IMPACT AWARDS AI
Supported on PR and red-carpet management for the TIME100 Impact Awards at the Museum of the Future for the third consecutive year - the gala’s first edition dedicated to AI and the innovators shaping its future.

HOF AUTOMOTIVE SIR CLASS GLOBAL REVEAL
Supported the global debut of the HOF Sir Class in Abu Dhabi through PR and event communications. The launch introduced the most powerful G-Class ever - a 1,063-horsepower, F1-inspired tribute to Lewis Hamilton’s final race with Mercedes.

THE MAGAZINE CLUB X NUMEROVENTI
Supported The Magazine Club’s showcase at Numeroventi, an interdisciplinary artist residency in Florence. Each week, founder Lisa Hompes' community of local artists gathers offline to create a collaborative magazine, celebrating process, craft, and collective expression. We provided on-site event support and co-designed a bespoke 1/1 utility vest for the exhibition.

RM SOTHEBY'S DUBAI AUCTION
Supported RM Sotheby’s second Dubai sale with PR and event communications - a landmark auction featuring a collection valued three times higher than the inaugural edition. Held in partnership with the 1000 Miglia Experience UAE at the Emirates Golf Club, the event showcased an exceptional lineup of rare automobiles and horology, including the Pagani Zonda 760 LM Roadster, Aston Martin Valkyrie Coupé, Lotus Eleven Le Mans, and a curated selection of 12 standout timepieces.
A global brand strategy and experience studio partnering with purpose-driven organizations across web3, culture, and lifestyle.
WHAT WE DO
We define your brand at its core - establishing the foundational positioning, values, and narrative that guide every decision. Before campaigns or visuals, we build the strategic framework that keeps you clear and consistent as you evolve.
Brand Strategy & Identity
We build the ecosystem around your brand - managing key partnerships, leading collaborations, and creating the cultural touchpoints that transform organizations into worlds people believe and exist in.
World Building
We design the spaces where brands become tangible and movements take form - from intimate salons and concept dinners to corporate retreats and long-term residencies.
Experiences & Activations
Clients & Collaborations
RM Sothebys
SVD x Puma
TIME100 Impact Awards Ai
The Magazine Club
Beyond Management
COPIA Group
Dubai Sotheby’s International Realty
Edge City
human.tech
ETH DAM
ETH Global, Bangkok
ETH Milan
Forta Search
Funding The Commons
HOF Manufaktur
Holonym Foundation
INITIO Parfums Privés
Numeroventi

This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
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This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
Jesse N.
This is your Testimonial quote. Give your customers the stage to tell the world how great you are!
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Meet the founder
Angelica Vidal has over a decade of experience in marketing, public relations, and community engagement across the luxury, entertainment, and technology sectors. As a French-American and third-culture individual, her global upbringing across Europe, North America, Asia, North Africa, and the Middle East have shaped a unique perspective - blending cultural, artistic, and linguistic influences into a one-of-a-kind strategic approach.
“Storytelling feels like second nature to me. Growing up, I was constantly reintroducing myself, answering ‘Where are you from?’ with a life story instead of a place. Funny enough, the question I dreaded most became my greatest test-run. Brand strategy, for me, isn’t just about reading reports; it’s about being both a spectator and a contributor to culture - critical enough to see the gaps and optimistic enough to fill them.” – Angelica Vidal
privacy & security
View our privacy policy here.
"Marble Fountain" - inspired by a journey to Tinos, where ancient marbles stand testament to enduring strength and timeless beauty, we embrace the philosophy of combining solid foundations with fluid innovation. This blend of unwavering stability and dynamic innovation defines our work.




















































































